Chapter 9: Narratives
Seven industry tales of both fortune and failure.
When writers visit offices and factory floors, their reporting captures the romance of what many find so compelling about the pursuit of business. They also see the organizational dysfunction, and its roots in our personal flaws. These books capture the tales of both fortune and failure at their capitalist extremes.
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--And Themselves (Updated)
Andrew Ross Sorkin
Products / Penguin Books
American Steel
Richard Preston
Products / Quill
The Force
David Dorsey
Products / Ballantine Books
The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron
Bethany McLean, Peter Elkind
Products / Portfolio
When Genius Failed: The Rise and Fall of Long-Term Capital Management
Roger Lowenstein
Products / Random House Trade
Moneyball: The Art of Winning an Unfair Game
Michael Lewis
Products / W. W. Norton & Company
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries
Products / Crown Currency
