Responsible Business: Reimagining Sustainability and Success

The Responsible Business: Reimagining Sustainability and Success

By Carol Sanford

The Responsible Business outlines a framework for building a responsibility and consciousness infrastructure that applies a living systems view to the business and inspires all of its stakeholders, including shareholders.

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Book Information

Publisher: Jossey-Bass
Publish Date: 03/29/2011
Pages: 310
ISBN-13: 9780470648681
ISBN-10: 0470648686
Language: English

What We're Saying

December 23, 2011

Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . READ FULL DESCRIPTION

June 17, 2011

How we have come to define the debate on free and fair trade in this country and around the world fascinates, and often frustrates me. I think trade needs to remain just that—free and fair—but I don't believe that "free" necessarily means "unfettered," or that "fair" means "protected. " Those that point to the fact that more open markets in China, India and elsewhere have pulled more people out of poverty more quickly than any other force in the history of the world have the past 30 years of evidence on their side, and those that argue that labor and environmental concerns need to have a seat at the table so that they're not being exploited have history on their side. READ FULL DESCRIPTION

March 11, 2011

The Responsible Business: Reimagining Sustainability and Success by Carol Sanford, Jossey-Bass, 368 pages, $39. 95, Hardcover, March 2011, ISBN 9780470648681 There has been a movement in business thought toward responsible practices and sustainability these last few years, and business books have reflected that—Peter Senge called it The Necessary Revolution in his latest book. Last month, we reviewed what might become the movement’s manifesto, aptly titled by its author, Umair Haque, The New Capitalist Manifesto. READ FULL DESCRIPTION

January 04, 2012

What was the Best Business Book written in 2011? Watch this 90 second video and find out more. Ok, so we didn't tell you what the best book was. READ FULL DESCRIPTION

Full Description

The Responsible Business offers a new and strategic approach to doing business that holistically integrates responsibility into all aspects of an organization, allowing for returns at every level, business and social. This book goes beyond the often well-intentioned but limited attempts at sustainability to present a framework that allows organizations to bring responsibility into everything they do and re-imagine measuring of success. From innovation, product development, and production processes to business management, strategic planning, and shareholder development, the author shows how being a Responsible Business is a practical skill that can be applied day-to-day at every level and function of the business.

No longer just the role of a department or the job of CSR professionals, successful responsibility and business efforts start at the business level, are considered at the corporate level, and are applied throughout the organization. The Responsible Business outlines a framework for building a responsibility and consciousness infrastructure that applies a living systems view to the business and inspires all of its stakeholders, including shareholders.

Throughout the book, illustrated by case stories from technology to manufacturing, large and small, public and private, Sanford demonstrates how to make responsibility integral to all aspects of a business as an engine for innovation, profitability, and purpose.

About the Author

Carol Sanford's work is deeply rooted in the belief that people can grow and develop beyond what their leaders or anyone sees possible: to be increasingly entrepreneurial, innovative, and responsible in their business and personal actions.

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