Two Upcoming Live-Streamed Interviews! July 20 with Laurie Stone and July 28 with Batja Mesquita.

Peter Fader

Books by Peter Fader

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Peter Fader, Sarah E. Toms

Wharton Digital Press
Customer Centricity: Focus on the Right Customers for Strategic Advantage

Customer Centricity: Focus on the Right Customers for Strategic Advantage

Peter Fader

Wharton School Press
Customer Centricity: Focus on the Right Customers for Strategic Advantage

Customer Centricity: Focus on the Right Customers for Strategic Advantage

Peter Fader

Wharton School Press
The Customer-Base Audit: The First Step on the Journey to Customer Centricity

The Customer-Base Audit: The First Step on the Journey to Customer Centricity

Peter Fader, Bruce G S Hardie, Michael Ross

Wharton School Press

Posts About Peter Fader

The Customer Centricity Manifesto: Leverage Customer Lifetime Value to Create a Winning Strategy

The Customer Centricity Manifesto: Leverage Customer Lifetime Value to Create a Winning Strategy

By Peter Fader, Sarah E. Toms

We have updated our privacy policy. Click here to read our full policy.

Acknowledge & Close