John Gerzema

Books by John Gerzema

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

John Gerzema

Jossey-Bass
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

John Gerzema

Jossey-Bass
Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

John Gerzema

Jossey-Bass

Posts About John Gerzema

The Brand Bubble: How Business Speculation in the Consumer Marketplace Threatens Our Economy

The Brand Bubble: How Business Speculation in the Consumer Marketplace Threatens Our Economy

By John Gerzema

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