Marcos Rivera is the founder and CEO of Pricing I/O, a boutique expertise practice helping B2B Technology companies unlock growth with Monetization. Prior to starting Pricing I/O, Marcos was a best practice leader for Vista Equity Partners in the value creation areas of product management and pricing. Throughout his 20-year software career, Marcos held several product leadership roles, led numerous mergers and acquisition investments, and experienced two successful exits. He holds a BS in Management Science and MBA from the University of California, San Diego. Marcos coaches SaaS Founders worldwide, is a frequent speaker, guest lecturer, investor, and adviser to startups and is based in San Diego. At Pricing I/O, we show B2B SaaS businesses how to rethink their monetization and achieve game-changing growth.
