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Being Open Without Giving Away the Store: The Secret Is a Sandbox Covenant

Charlene Li

May 05, 2010

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"What's often missing when leaders try to decide how open they should be is a coherent open strategy, something I call 'open-driven objectives.' With an open strategy, decision shifts from if you should be open—because social technology demands a certain amount of openness—to how open you need to be to accomplish your overall strategic goals. In today's world, organizations and their leaders must be open or suffer the consequences—distrust, leaks, resentment, and institutional sclerosis."

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