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Blending Art & Science To Create More Effective Ideas

James Trezona

December 07, 2011

"Blending art and science is about collaborating in ideas generation: the inter-relationship is critical, you can't have one thing without the other. A bunch of code or data is just a bunch of numbers without the art. Science can enable us to be more creative, and creativity allows us to get the most out of our data. But consider 'the multiplier effect'. If either the data or creative are bad, the idea will fail. It's not one or the other that we need, it's both. It's not science plus art equals results, it's more science times art, so a zero for either means failure. That is where the interesting ideas are - at that intersection. The future is all about ideas connecting. Those who can bridge art and science will be in demand, will be powerful. So if our ideas are going to change hearts and minds, let's blend them together."

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