The 2020 Porchlight Business Book of the Year is here!

ChangeThis

Social Sharing Manifesto: The Arguments For and Against The Rise of the Sharing Consumer

April 06, 2011

Share Download

"Nothing has really changed, even with the popularity of terms like social consumer, sharing consumer etc. people have always shared. Whether sitting around the campfire, standing at the water cooler, or chatting over the garden fence, human beings share their opinions with others. If those opinions prove to be useful, that person will be sought out for an opinion about other things and on a more frequent basis."

We have updated our privacy policy. Click here to read our full policy.