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ChangeThis

Build This: Your Culturematic Laboratory

Grant McCracken

May 09, 2012

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"Every organization needs a Culturematic laboratory... It gives the senior manager a "landing party" with which to search for navigable spaces, habitable worlds, futures we want as opposed to ones that will be otherwise forced upon us. Managers can wait for the future to "happen" to them. Or they can use Culturematics and choose. Culturematic labs are a new management tool."

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