Looking for 800-CEO-READ? That's us! Learn More

ChangeThis
Share Download

The Snowflake Moment: Presenting the Future Today

Scott Schwertly

November 14, 2012

"The snowflake moment we idolize, that final and glorious crystalline state which Bentley captured on black velvet time and time again, does provide justification for everything else. It is the end, and so must mean something, must make a bold statement about the substance and quality of our existence. But the snowflake moment is just one of a countless million moments, an isolated still shot of an existence that is predominantly defined by its very motion. We are what we do every day. Nothing more. Scientists have proved the value of diversity in so many different ways that they almost seem to disprove the fundamental concept. Darwin thought the variety among finches on Galapagos derived from absolute necessity: adapt or die. And yet other scientists have found that diversity among species is greatest in times of relative ease and abundance: hard times keep the genetic nose to the grindstone, but when survival is easily achieved DNA begins to flex and bend. Again, the discrepancy seems insurmountable, and this seems true for presentation styles, too: some branch out as a last-ditch effort when everything else has gone wrong; others push the envelope of convention at the beginning of each day. This is not a discrepancy. It is a paradox."

We have updated our privacy policy. Click here to read our full policy.