"In today's economic environment—where most of us, even those who are succeeding—face pressure and uncertainty in our business, there's an increasing emphasis on rewarding results. And why shouldn't there be? Why shouldn't we disproportionately direct praise, resources, and rewards to those who produce bottom line results? The answer is that—in the long run—doing so may empower lesser-valued employees, punish our future stars, and undermine the most valuable organizational asset, a company's culture. The framework of this manifesto will help managers and leaders identify the employees who represent the future of their business, and it will help them spot and eliminate the organizational vampires that may kill it."