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ChangeThis

Forget Today: Start at the End

Dave Lavinsky

January 16, 2013

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"Soon after entrepreneurs and business owners start businesses, we become trapped in the day-to-day, week-to-week, and month-to-month struggles and goals of generating more sales and profits, improving employee performance, and trying to reduce our hours and stress. At some point, virtually all of us become 101% focused on these short-term goals and lose sight of our long-term visions. As a result, we begin to wander, and never achieve our initial vision. How can we find success given the daily struggles of building a company? Forget Today; Start at the End [...] In business, as in everything else, you need to have a clear vision of where you want to go. Then, and only then, can you create a plan to follow to get you there. The key is to "start at the end." Figure out where you want to go. And then you can reverse engineer the path to get there."

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