"Most senior leaders put greater thought into their organization's products than they do its culture. Yet culture drives everything that happens in an organization each day, including what leaders pay attention to, whether problems are ignored or resolved, and how employees and customers are treated. Of course, understanding the need for an effective culture is one thing. Creating and managing that culture is another. How does one go about creating something that, on one hand, is so important, but, on the other hand, seems so amorphous? Through the creation of an organizational constitution."