"What if I told you that there is a gold mine of new business that you're probably missing out on? And what if I told you that these will be the easiest to find, most loyal, and highest grossing customers you will ever find? These are what I call, your evergreen customers. Your evergreen customers are the ones you already have. They are the ones who can provide eternal life, growth, and regeneration for your business. In this day and age, too many companies ignore their evergreen customers and are squandering this most precious resource in the endless pursuit of new customers. Of course the goal of every company is to grow. I'd be crazy to suggest otherwise. But in actuality, it's the loyal customers that are the beating heart of a great business, and it's the companies that ignore this, by placing greater emphasis on customer acquisition, will most likely to end up stalling their own growth."