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Image Is Substance

Andy Cunningham

December 20, 2017

"How do you influence people to buy things? How do you educate the public about companies? And how do you match potential customers with a given product or service? Essentially, how do you help companies win in the market?

I discovered early on that the answer is authenticity ... When companies promote themselves authentically, they get more customers and sell more stuff. It's as simple as that, and I built my entire career on that premise."

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