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The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Rafi Mohammed

In this follow-up to "The Art of Pricing," Mohammed teaches readers how to use price as a competitive strategy and offers guidelines that companies can follow to capitalize on the direct link between pricing and profits.

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Book Information

Publisher: HarperBusiness
Publish Date: 03/16/2010
Pages: 224
ISBN-13: 9780061684326
ISBN-10: 0061684325
Language: English

Full Description

"This breakthrough 'how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations." -- Richard Spaulding, Member of the Board of Directors, Scholastic Corporation

Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.

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