22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

By Al Ries and Jack Trout

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.

READ FULL DESCRIPTION

Quantity Price Discount
List Price $18.99  
1 - 29 $16.14 15%
30 - 99 $13.29 30%
100 - 499 $12.34 35%
500 + $11.39 40%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

Non-returnable discount pricing

$18.99


Book Information

Publisher: Harper Business
Publish Date: 04/27/1994
Pages: 160
ISBN-13: 9780887306662
ISBN-10: 0887306667
Language: English

Full Description

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.

About the Authors

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies.

Learn More


JACK TROUT is President of Trout & Partners, one of the most prestigious marketing firms in the United States, with offices in thirteen countries.

Learn More

We have updated our privacy policy. Click here to read our full policy.