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32 Ways to Be a Champion in Business

Earvin "Magic" Johnson, Earvin Magic Johnson

Former NBA star and current successful businessman, Earvin Magic Johnson knows how to become--and stay--a champion. This book will inspire and enlighten readers who wish to make an impact with their careers and business endeavors.

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Book Information

Publisher: Crown Business
Publish Date: 12/29/2009
Pages: 298
ISBN-13: 9780307461896
ISBN-10: 0307461890
Language: English

Full Description

As a young man, Earvin "Magic" Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin's own entrepreneurial spirit that inspired them to serve as his mentors. Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday's to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community. 32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors. From the Hardcover edition.

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