Abm Is B2b.: Why B2B Marketing and Sales Is Broken and How to Fix It
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Did you know that less than 1% of all leads become customers? It is a shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, they reveal the secrets behind their signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, sell and retain your ideal customers.
Account-based Marketing (ABM) is B2B. It's time to challenge the status quo of B2B Marketing and Sales, and this book will help.
A transformation like this can only happen through account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively and finally measure success based on business outcomes over vanity metrics.