Accidental Genius: Revolutionize Your Thinking Through Private Writing (Revised, Updated)

Accidental Genius: Revolutionize Your Thinking Through Private Writing (Revised, Updated)

By Mark Levy

Levy shows readers how to tap into their most powerful creative thinking by using a variety of writing exercises. This second edition includes updates on how to use these exercises to generate raw material for books, articles, presentations, blog posts, and tweets.

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Book Information

Publisher: Berrett-Koehler Publishers
Publish Date: 08/02/2010
Pages: 208
ISBN-13: 9781605095257
ISBN-10: 1605095257
Language: English

Full Description

When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting, a technique he's used for years to solve all types of business problems and generate ideas for books, articles, and blog posts. Freewriting is deceptively simple: start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won't be able to keep up with your output--you'll generate breakthrough ideas and solutions that you couldn't have created any other way. Levy shares his six secrets to freewriting as well as fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower--seven of which are new to this edition. Also new to this edition: an extensive section on how to refine your raw freewriting into something you can share with the world.

About the Author

Mark Levy is the founder of the marketing strategy firm Levy Innovation. He has written for the New York Times, has authored or cocreated five books, and has taught writing at Rutgers University.

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