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Actionable Gamification - Beyond Points, Badges, and Leaderboards

Yu-Kai Chou

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate.

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Book Information

Publisher: Yu-Kai Chou.
Publish Date: 04/01/2017
Pages: 514
ISBN-13: 9780692858905
ISBN-10: 0692858903
Language: English

Full Description

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

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