Adversaries Into Allies: Win People Over Without Manipulation or Coercion

Bob Burg

The sages asked, Who is mighty. and answered, That person who can control their own emotions and make, of an enemy, a friend. In the bestselling book "The Go-Giver," Bob Burg and John David Mann revolutionized the way we think about success via one very simple lesson: Shifting one s focus from getting to "giving" (constantly and consistently providing value to others) is both very fulfilling and the most profitable way to do business.

READ FULL DESCRIPTION

Bulk non-returnable discounts

Quantity Price Discount
List Price $26.95  

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$26.95


Book Information

Publisher: Portfolio
Publish Date: 10/31/2013
Pages: 250
ISBN-13: 9781591846369
ISBN-10: 1591846366
Language: English

What We're Saying

November 04, 2013

Most business books are social science books. Sometimes they are given the "self help" label, and while business books are often about growing or evolving the self, they are more often about relationships, and how to work with other people to benefit both parties, whether it is manager-to-employee, marketer-to-client, or peer-to-peer. While social science is technically concerned with individual relationships in a society, it isn't too far of a reach to say that organizations are their own small society. READ FULL DESCRIPTION

Full Description

The sages asked, Who is mighty? and answered, That person who can control their own emotions and make, of an enemy, a friend.
In the bestselling book "The Go-Giver," Bob Burg and John David Mann revolutionized the way we think about success via one very simple lesson: Shifting one s focus from getting to "giving" (constantly and consistently providing value to others) is both very fulfilling and the most profitable way to do business.
Now Burg is back with a new book, offering deeper insight about what it means to be truly influential and providing powerful strategies for mastering the art of persuasion.
Faced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation in order to get our way. But while this approach might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship with the person is weakened and our influence dramatically decreased.
There is a better way.
Drawing on his own experiences and the stories of other influential people, Burg offers five simple principles of what he calls ultimate influence the ability to win people to your side in a way that leaves everyone feeling great about the outcome and about themselves!:
.Control your own emotions Responding calmly rather than allowing your emotions to get the better of you will ensure not putting the other person on the defensive but rather help them remain open to your ideas.
.Understand the clash of belief systems Every individual operates based on an unconscious set of beliefs, experiences, and ideas, which are most likely very different from yours. Understand this and you can avoid confusion and numerous misunderstandings that stand in the way of most people s ability to influence.
.Acknowledge their ego: People want to feel good about themselves; if you make someone genuinely feel good, you re one step closer to making an ally.
.Set the proper frame People react and respond to other people. Approach potential conflicts from a position of benevolence, resolution, and helpfulness and they will follow suit.
.Communicate with tact and empathy While the first four principles are vital, this is what brings it all home. Saying the right thing at the right time makes all the difference in terms of moving people to your side of the issue and taking the appropriate action that benefits all concerned.
In the tradition of Dale Carnegie's "How to Win Friends and Influence People" and Robert Cialdini's "Influence," Burg offers a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over."

About The Author

Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.

The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over 975,000 copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 29 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies.

The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption and Clinic in his town of Jupiter, Florida.

Learn More

We have updated our privacy policy. Click here to read our full policy.