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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

Craig Simpson

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged.

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Book Information

Publisher: Entrepreneur Press
Publish Date: 10/11/2016
Pages: 192
ISBN-13: 9781599185965
ISBN-10: 1599185962
Language: English

Full Description

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

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