The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Tim Wu

"Originally published in hardcover in the United States by Alfred A. Knopf, a division of Penguin Random House LLC, New York, in 2016."-- Title page verso.

READ FULL DESCRIPTION

Bulk non-returnable discounts

Quantity Price Discount
List Price $17.00  
1 - 24 $13.60 20%
25 - 99 $10.54 38%
100 - 249 $10.20 40%
250 - 499 $9.86 42%
500 + $9.69 43%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$17.00


Book Information

Publisher: Vintage
Publish Date: 09/19/2017
Pages: 432
ISBN-13: 9780804170048
ISBN-10: 0804170045
Language: English

Full Description

One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

We have updated our privacy policy. Click here to read our full policy.