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AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers

Jeffrey K Rohrs

Proprietary audience development is now a core marketingresponsibility.Every company needs audiences to survive. They are whereyou find new customers and develop more profitablerelationships. And yet, most companies today treat theiremail, mobile, and social media audiences like afterthoughtsinstead of the corporate assets they are. W

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Book Information

Publisher: Wiley
Publish Date: 11/11/2013
Pages: 288
ISBN-13: 9781118732731
ISBN-10: 1118732731
Language: English

Full Description

Proprietary audience development is now a core marketingresponsibility.

Every company needs audiences to survive. They are whereyou find new customers and develop more profitablerelationships. And yet, most companies today treat theiremail, mobile, and social media audiences like afterthoughtsinstead of the corporate assets they are.

With AUDIENCE, Jeff Rohrs seeks to change this dynamicthrough adoption of The Audience Imperative. Thispowerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but alsoincrease the size, engagement, and value of their proprietaryaudiences over the long-term.

As content marketing professionals have discovered, the days of"build it and they will come" are long gone. Ifyou're looking for a way to gain a lasting advantage overyour competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, andYouTube audiences to last.

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