Automation Advantage: Embrace the Future of Productivity and Improve Speed, Quality, and Customer Ex

The Automation Advantage: Embrace the Future of Productivity and Improve Speed, Quality, and Customer Experience Through AI

By Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail

From the global automation leaders at Accenture--the first-ever comprehensive blueprint for how to use and scale AI-powered intelligent automation in the enterprise to gain competitive advantage through faster speed to market, improved product quality, higher efficiency, and an elevated customer experience.

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Book Information

Publisher: McGraw-Hill Companies
Publish Date: 12/23/2021
Pages: 288
ISBN-13: 9781260473292
ISBN-10: 1260473295
Language: English

What We're Saying

September 26, 2022

From the global automation leaders at Accenture—the first-ever comprehensive blueprint for how to use and scale AI-powered intelligent automation in the enterprise to gain competitive advantage through faster speed to market, improved product quality, higher efficiency, and an elevated customer experience. READ FULL DESCRIPTION

January 19, 2022

Ethical Issues & Automation

By Bhaskar Ghosh, Rajendra Prasad, Gayathri Pallail

In today’s world, AI algorithms are being applied to highly sensitive territory. AI systems of the future cannot remain opaque if they have to garner trust from their human users. READ FULL DESCRIPTION

Full Description

From the global automation leaders at Accenture--the first-ever comprehensive blueprint for how to use and scale AI-powered intelligent automation in the enterprise to gain competitive advantage through faster speed to market, improved product quality, higher efficiency, and an elevated customer experience.

Many companies were already implementing limited levels of automation when the pandemic hit. But the need to rapidly change business processes and how organizations work resulted in the compression of a decade's worth of digital transformation into a matter of months. Technology suddenly became the essential element for rapid organizational change and the creation of 360-degree value benefiting all stakeholders. Businesses are faced with the imperative to embrace that change or risk being left behind.

In The Automation Advantage, global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leaders and managers the action plan they need to execute a strategic agenda that enables them to quickly and confidently scale their automation and AI initiatives. This practical and highly accessible implementation guide answers leaders' burning questions, such as:

  • How do I identify and prioritize automation opportunities?
  • How do I assess my legacy systems and data issues?
  • How do I derive full value out of my technology investments and automation efforts?
  • How can I inspire my employees to embrace change and the new opportunities presented by automation?

The Automation Advantage goes beyond optimizing process to using AI to transform almost any business activity in any industry to make it faster, more streamlined, cost efficient, and customer-focused--vastly improving overall productivity and performance. Featuring case studies of successful automation solutions, this indispensable road map includes guiding principles for technology, governance, culture, and leadership change. It offers a human-centric approach to AI and automation that leads to sustainable transformation and measurable business results.

About the Authors

Bhaskar Ghosh, PhD, is Accenture's Chief Strategy Officer. In this role, he directs the company's strategy and investments, including ventures and acquisitions, all offerings and assets, and Accenture Research. In addition, Bhaskar has management responsibility for Industry X and driving responsible business and sustainability services.

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Bhaskar Ghosh, PhD, is Accenture's Chief Strategy Officer. In this role, he directs the company's strategy and investments, including ventures and acquisitions, all offerings and assets, and Accenture Research. In addition, Bhaskar has management responsibility for Industry X and driving responsible business and sustainability services.

Learn More


Bhaskar Ghosh, PhD, is Accenture's Chief Strategy Officer. In this role, he directs the company's strategy and investments, including ventures and acquisitions, all offerings and assets, and Accenture Research. In addition, Bhaskar has management responsibility for Industry X and driving responsible business and sustainability services.

Learn More

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