Being Strategic Plan for Success; Out-Think Your Competitors; Stay Ahead of Change

Being Strategic: Plan for Success; Out-Think Your Competitors; Stay Ahead of Change

By Erika Andersen

Strategy. Tactics. Confused. How many times have you sat in a meeting and heard someone say, "We're not being very strategic" or "We need to approach this more strategically".


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Book Information

Publisher: St. Martin's Press
Publish Date: 05/26/2009
Pages: 273
ISBN-13: 9780312553982
ISBN-10: 0312553986
Language: English

What We're Saying

December 28, 2009

Our third installment of articles from past issues of In the Books, our annual review of the finest business books, comes from the indomitable spirit of Erika Andersen, founder of Proteus International. Erika is a friend of the company, and I've always thought of her as our cool and world-wise aunt. She is one of those people that teaches you something about yourself every time you meet her and, lucky for us, she does so for organizations as well. READ FULL DESCRIPTION

July 24, 2009

This morning, our good friend Erika Andersen on was CBS Early Morning talking about her new book Being Strategic. Watch CBS Videos Online CBS also has a transcript-ish article based on the interview with Erika. READ FULL DESCRIPTION

July 26, 2010

We loved Erika Andersen's book Being Strategic: Plan for Success; Out-think Your Competitors; Stay Ahead of Change when it was released last year and are now excited to learn that she'll be extending the ideas in the book to a Public Television Special that begins airing in August, 2010. The topic is for everyone, whether you're trying to find a new job, juggling the monthly budget, trying to reinvigorate your 401(k) or dealing with a series of crises at work, strategy is crucial. Andersen has advised companies such as GE, Pepsico, MTVN, and now it's your turn. READ FULL DESCRIPTION

December 09, 2011

A few of us just returned from this year's Author Pow Wow in Austin, TX at The Driskill. As for me, I'm exhausted, but also refreshed with a sense of perspective. In support of my previous post, I do feel empowered, and I know others that attended do as well. READ FULL DESCRIPTION

October 11, 2012

Leading So People Will Follow by Erika Andersen, Jossey-Bass, 224 Pages, $26. 95, Hardcover, October 2012, ISBN 9781118379875 Call it what you will: “Buy-in,” “Loyalty,” or “Enthusiasm. ” Use whatever metaphor for the phenomenon you like—maybe “Everyone’s onboard” and “rowing the oars together”—but the simple reality is that every organization needs leaders, and leaders need followers. READ FULL DESCRIPTION

March 29, 2013

POST & WIN! Post a reaction or question for Erika in one of her Thinker in Residence posts, and not only will Erika pop by for the discussion, but we'll randomly pick one participant to win a copy of Leading So People Will Follow! In our past two Thinker in Residence posts featuring the thoughtful and motivating work of Erika Andersen, we introduced you to her newest book on leadership, Leading So People Will Follow, and also shared an in-depth Q&A with Erika about strategy. READ FULL DESCRIPTION

March 28, 2013

For me, the most exciting thing about being strategic is that it’s learnable. Most people talk about being strategic as though it’s something you’re born with…or not. And too bad for you if you’re not! READ FULL DESCRIPTION

March 27, 2013

The next featured author in our Thinker in Residence series is Erika Andersen, author of Leading So People Will Follow (Jossey-Bass, 2012); Being Strategic: Plan for Success, Out-Think Your Competitors, Stay Ahead of Change (St. Martin's, 2010); Growing Great Employees: Turning Ordinary People Into Extraordinary Performers (Portfolio, 2007), and the author and host of Being Strategic with Erika Andersen on Public Television. Erika is the founding partner of Proteus International, a consulting and training firm that focuses on leader readiness. READ FULL DESCRIPTION

Full Description

Strategy? Tactics? Confused?

How many times have you sat in a meeting and heard someone say, "We're not being very strategic" or "We need to approach this more strategically"? If your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, and no one is the wiser as to what "strategic" really means.

Next time, say this: "Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we're doing?"

Everybody talks about strategy, but there is a big gap between discussing strategy and using a practically strategic approach to achieving the business, the career, or the life you most want.

In this book, Erika Andersen offers you a step-by-step model and skills for making being strategic a powerful habit of mind and action:

- First, get clear about the problem you're trying to solve.
- Then, figure out where you're starting from.
- Now, envision your "castle on the hill," the future you want to create.
- Identify the "trolls under the bridge," the obstacles in your path.
- Next, outline the path to the castle: your core strategies and the tactics for implementing them.
- Keep updating your strategic roadmap as you move toward your vision.

With this model and dozens of real-life examples, Being Strategic will help you approach business--and life--strategically.

About the Author

Erika Andersen is the founder of Proteus International, an organizational development firm whose clients include celebrity restaurateur Danny Meyer, MTV Networks, Rockwell Automation, Comcast Corp.

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