Beyond Advertising: Creating Value Through All Customer Touchpoints
(Depends on publisher)
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change. Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $30.00 | |
| 1 - 24 | $25.50 | 15% |
| 25 - 99 | $21.00 | 30% |
| 100 - 249 | $20.40 | 32% |
| 250 - 499 | $19.50 | 35% |
| 500 + | $18.90 | 37% |
$30.00
Book Information
| Publisher: | Wiley |
|---|---|
| Publish Date: | 02/10/2016 |
| Pages: | 288 |
| ISBN-13: | 9781119074229 |
| ISBN-10: | 1119074223 |
| Language: | English |
Full Description
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.
This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:
- Holistically orchestrate and allocate resources across all touchpoints
- Redefine expectations of success to align for multi-win outcomes
- Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story
- Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints