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The Big Switch: Rewiring the World, from Edison to Google

Nicholas Carr

In this lucid and compelling look at the new computer revolution and the coming transformation on the economy, Carr weaves together history, economics, and technology to explain why computing is changing--and what it means.


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Book Information

Publisher: W. W. Norton & Company
Publish Date: 01/16/2008
Pages: 278
ISBN-13: 9780393062281
ISBN-10: 0393062287
Language: English

What We're Saying

December 01, 2008

Fast Company chose its business books of the year last week. David Lidsky wrote the copy, stating: The titles that follow run the gamut of what Fast Company covers: Innovation, creativity, design, sustainability, technology, advertising and marketing, global business, and entertainment. The theme running through them is that new ideas are the lifeblood of business, and the process of finding and sharing new ideas is essential to success. READ FULL DESCRIPTION

January 20, 2009

2008 Best Sellers


Below are our 2008 Best Sellers (links open in new windows/tabs) 1. How: Why How We Do Anything Means Everything. . READ FULL DESCRIPTION

November 11, 2014

A Q&A with Nicholas Carr


Nicholas Carr tells us what, exactly, automation is and considers how we can use it more wisely to more fully experience life instead of escape it. READ FULL DESCRIPTION

December 30, 2009

The Future of Reading


I was browsing NPR today and noticed a little article about e-books and Lynn Neary's take on what is happening and perhaps what will happen in the future to not only how we read books and get information - but also how it's written and distributed to the masses. It start off in a quirky way - about how we unsuspecting readers whouldn't have guessed that at the beginning of the decade we would have such a thing like an electronic book and that we would be reading them on our cell phones. Kind of puts things into perspective. READ FULL DESCRIPTION

May 27, 2009

Channel Insider recently posted a slide show of 21 Must Read Books for Business Success. It was compiled by asking "successful solution providers what books have both inspired them and shaped their approach to making their businesses a success. " You can get detailed descriptions of the books by viewing the slide show, but the list itself, with links, below. READ FULL DESCRIPTION

April 03, 2008

Here's what 800-CEO-READ shipped to other countries in March. Here's what they're reading overseas. : The Big Switch - Quebec, Canada Purpose - Besiktas, Istanbul The Quest for Global Dominance: 2nd Edition - Shanghai, China Get Out of Your Own Way - Frankfort, Germany Who's Your City? READ FULL DESCRIPTION

December 17, 2008

Business Pundit knows business books well, and has chosen the 10 from 2008 they think are the best. I think they have the right idea in describing the popular feelings of the year: 2008 came in two parts. Part I, which ran through Bear Stearns, carried the vestiges of prior years, when we thought we could get away with everything, never anticipating that in actuality, everything would get away from us. READ FULL DESCRIPTION

October 17, 2008

Booklist Top 10


Brad Hooper of the American Library Association's Booklist Online has posted his list of 2008's top 10 business titles (that have been reviewed on Booklist over the past year). The Big Switch: Rewiring the World, From Edison to Google by Nicholas Carr, W. W. READ FULL DESCRIPTION

June 01, 2010

Last year, Nicholas Carr wrote a book called The Big Switch on how computing was changing history, the economy, and our lives in powerful ways. His new book, The Shallows: What the Internet Is Doing to Our Brains addresses the issue from a different standpoint: That the internet, while extremely useful, is making us become more dependent on it, and in the process, is literally changing the neurological patterns in our brains, and thus, how we think. Controversial but insightful, this is the kind of book that makes you step aside from routines you didn't even realize you were a part of, and examine them. READ FULL DESCRIPTION

February 02, 2009

I know, I know - it's kind of a bit late for New Year's Wishes, but I'm gonna do it anyway! I'm offering up our listing of what was HOT HOT HOT last year from our customers across the borders, times zones and bodies of water! Take time to see what was popular in Poland, on demand in Denmark, cool in Canada and intoxicating in India! READ FULL DESCRIPTION

November 10, 2014

Nicholas Carr


In The Glass Cage Nicholas Carr asks us to reconsider how automation is affecting how we experience our life and work. READ FULL DESCRIPTION

Full Description

A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing--and what it means for all of us.

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