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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W Chan Kim

This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 01/31/2005
Pages: 256
ISBN-13: 9781591396192
ISBN-10: 1591396190
Language: English

What We're Saying

August 06, 2008

The world is getting smaller and smaller and more businesses are going to other countries. Different ideas are being talked about via conference calls, cell phones, emails and yes, books. Here are what people across the time zones of the world were reading from 800-CEO-READ last month: Canada Strengths Finder 2. READ FULL DESCRIPTION

May 27, 2009

Channel Insider recently posted a slide show of 21 Must Read Books for Business Success. It was compiled by asking "successful solution providers what books have both inspired them and shaped their approach to making their businesses a success. " You can get detailed descriptions of the books by viewing the slide show, but the list itself, with links, below. READ FULL DESCRIPTION

March 03, 2010

The time has come to talk of many things. . . READ FULL DESCRIPTION

November 22, 2011

The Thinkers50

By 800-CEO-READ

Congratulations are in order for friend of the company Marshall Goldsmith, one of the really good guys in this business, on winning the 2011 Thinkers50 Leadership Award as the World’s Most-Influential Leadership Thinker. Now sponsored by the Harvard Business Review, The Thinkers50 is a decade-old, biannual global ranking of management thinkers that uses ten criteria to rank thinkers: originality of ideas; practicality of ideas; presentation style; written communication; loyalty of followers; business sense; international outlook; rigor of research; impact of ideas and the elusive guru factor. Goldsmith has all of those qualities in spades, ranked number seven on the overall Thinkers50 list and was certainly deserving of the award in Leadership he took home. READ FULL DESCRIPTION

February 05, 2008

Below you'll find the list of our top 25 bestsellers for 2007. Congratulations and thanks to everyone on the list! The Speed of Trust: The One Thing that Changes Everything by Stephen M. READ FULL DESCRIPTION

January 02, 2008

Thoughts of Friends

By 800-CEO-READ

Seeing old friends during the holiday season always seems to encourage some reflecting. One thing that I personally thought about were the friends that no longer live close to me anymore. This past year, I made my usual pilgrimage to Hoboken, New Jersey where they moved to. READ FULL DESCRIPTION

May 06, 2008

A glaring gap in the list

By 800-CEO-READ

There's a post up on the WSJ's Independent Street Blog pointing out that the Journal's list of the top most influential business thinkers does not include a single woman. The author, Wendy Bounds, poses these questions: Why do you think there aren't more influential women business thinkers on today's list? How can this change? READ FULL DESCRIPTION

March 27, 2007

Some folks started asking us for the 2006 bestsellers. Some how we forgot to do this right after the New Year, and I know many of you are dying to hear the results. One note on methodology: We award points to a book's position on our monthly list, as well as the number of months it appears on our lists. READ FULL DESCRIPTION

May 05, 2008

Here are our TOP 10 business books that people across the world are reading: 1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia 2) Fire Them Up! by Carmine Gall - Norway 3) One Billion Customers by James McGregor - Switzerland 4) It's Not About the Coffee by Howard Behar - Canada 5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom 6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore 7) Leadership from the Inside Out by Kevin Cashman - The Netherlands 8) Who's Your City? READ FULL DESCRIPTION

March 05, 2009

In our effort to keep everyone all over the world a mouse click away from each other. . . READ FULL DESCRIPTION

February 02, 2009

I know, I know - it's kind of a bit late for New Year's Wishes, but I'm gonna do it anyway! I'm offering up our listing of what was HOT HOT HOT last year from our customers across the borders, times zones and bodies of water! Take time to see what was popular in Poland, on demand in Denmark, cool in Canada and intoxicating in India! READ FULL DESCRIPTION

September 14, 2009

A few weeks ago, Fred Wilson from avc. com kicked up interest in books that entreprenuers should read. Fred, in particular, made the point that "there is way more insight to be gained from stories than from business books. READ FULL DESCRIPTION

Full Description

The global phenomenon, embraced by business worldwide and now published in more than 40 languages. This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Published by Harvard Business Review Press.

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