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The Brand Gap: Revised Edition

Marty Neumeier

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy - With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.

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Book Information

Publisher: New Riders Publishing.
Publish Date: 08/01/2005
Pages: 208
ISBN-13: 9780321348104
ISBN-10: 0321348109
Language: English

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July 23, 2010

➻ Inc. has posted your business horoscope for August. I am apparently "going to experience a jolt in the coming week when a valued worker takes a sudden leave. READ FULL DESCRIPTION

Full Description

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy - With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

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