Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

Karen Leland

If You Don t Define Your Brand, Someone Else Will Do It For You.
Branding and marketing strategist Karen Tiber Leland shares her hard-earned insights, proven strategies, and best practices for creating a brand by design instead of by default to help you gain greater influence within your company or industry and become a thought leader in your field. Whether you are an entrepreneur, business owner or CEO, this book provides specific, actionable techniques for designing, building, and accelerating your brand."

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Book Information

Publisher: Entrepreneur Press
Publish Date: 06/14/2016
Pages: 224
ISBN-13: 9781599185897
ISBN-10: 159918589X
Language: English

Full Description

If You Don't Define Your Brand, Someone Else Will Define It for You Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process(R)
Determine which online tactics (and in what combination) will work for
their brand
Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large
Become a thought or industry leader, using clear positioning, a specific
strategy for brand building, and a method for implementation
Leverage content effectively and efficiently to build their brand
Develop a marketing and social media strategy using the right platform

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