Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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What We're Saying
Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . READ FULL DESCRIPTION
Posting the strategy + business list before the Thanksgiving break reminded me that we haven't seen quite as many "best of 2011" business lists at this point of year as we have in years past. Beside the Goldman Sachs/FT award and s+b's list, The only two I've seen have come from booksellers—Amazon and Hudson. Amazon's Best Books of 2011 were announced earlier this month. READ FULL DESCRIPTION
- Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
- Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
- Purposely adjust their formulas in order to make their products chemically addictive
- And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.