Looking for 800-CEO-READ? That's us! Learn More

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

READ FULL DESCRIPTION

List Price $27.00
1 - 24 $21.60
25 - 99 $16.74
100 - 249 $16.20
250 - 499 $15.66
500 + $15.39

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$27.00


Book Information

Publisher: Crown Business
Publish Date: 09/19/2011
Pages: 291
ISBN-13: 9780385531733
ISBN-10: 0385531737
Language: English

What We're Saying

December 22, 2011

Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book. . READ FULL DESCRIPTION

November 29, 2011

Posting the strategy + business list before the Thanksgiving break reminded me that we haven't seen quite as many "best of 2011" business lists at this point of year as we have in years past. Beside the Goldman Sachs/FT award and s+b's list, The only two I've seen have come from booksellers—Amazon and Hudson. Amazon's Best Books of 2011 were announced earlier this month. READ FULL DESCRIPTION

January 04, 2012

What was the Best Business Book written in 2011? Watch this 90 second video and find out more. Ok, so we didn't tell you what the best book was. READ FULL DESCRIPTION

Full Description

From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations: - Intentionally target children at an alarmingly young age
- Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
- Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
- Purposely adjust their formulas in order to make their products chemically addictive
- And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.

We have updated our privacy policy. Click here to read our full policy.