The Broadcasting Years, 1958-1989: Memoir of a Television Pioneer
In his sixth memoir, award-winning author and television broadcast pioneer, William L. McGee, recounts his 32-year career in broadcast sales and advertising.
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In his sixth memoir, award-winning author and television broadcast pioneer, William L. McGee, recounts his 32-year career in broadcast sales and advertising.Written in his signature straightforward and journalistic style, the former Montana cowboy-turned star salesman delivers a chronological and factual account of his work in an industry known for its competitive edge, and his rise in the field as an innovator in broadcast sales and co-operative advertising. McGee takes the reader behind the scenes on the other side of the television camera into his "Mad Men" world with its creativity, deadlines, excitement, too much travel, and many martini lunches.The memoir is well-organized and chronicles McGee's career in four parts: Part I: Syndicated Television Program Sales, 1958-1962Part II: National Radio and Television Station Rep, 1962-1967Part III: Television Station Management, 1968-1970Part IV: The BMC Story, 1971-1989 In 1982, McGee was recognized as a "Broadcast Pioneer...who has served the great cause of broadcasting since 1958."William L. McGee's writing career has spanned six decades. He has written 22 books; nine of them with his co-author/wife Sandra V. McGee. www.WilliamMcGeeBooks.com."Bill McGee is no armchair historian...He's lived what he writes about whether it's joining the Navy in '42 at age seventeen simply to get into the right, or cowboying in the West in the postwar '42s, or working in broadcasting in the early days of 1950s and '60s television."-Barnaby Conrad, founder of the Santa Barbara Writers Conference and author of Matador "Though too young to have experienced an era firsthand, Sandra McGee captures in her writing the essence of the times."-Charles Champlin, former film critic and arts editor of The Los Angeles Times