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Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Muhammad Yunus

Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." In this text, he shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

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Book Information

Publisher: PublicAffairs
Publish Date: 05/09/2011
Pages: 226
ISBN-13: 9781586489564
ISBN-10: 1586489569
Language: English

What We're Saying

October 29, 2014

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By Ryan Schleicher

Being a conscious capitalist is hard work. But it pays off in the end, and those values show through ... READ FULL DESCRIPTION

Full Description

The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems. Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

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