A Business and Its Beliefs: The Ideas That Helped Build IBM
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What We're Saying
Can't wait another day for The 100 Best Business Books of All Time? The following essay compares two of the books contained therein that couldn't be more different upon first inspection. Sloan's My Years With General Motors is a massive undertaking, containing excruciating details spanning many decades that dissect and explain almost every move he made with the company, while Watson's A Business and Its Beliefs is a quick and inspirational read. READ FULL DESCRIPTION
The timeless business book that still brings perspective and guidance to today's bottom-line executives
When first published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson--son of IBM's founder-- candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. He also became one of the first CEOs to question business's place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit.
The groundbreaking ideas in this book still resonate with today's managers. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM, its message is as valuable today as it was four decades back--and will once again strike a resounding chord with executives everywhere.