Captivology: The Science of Capturing People's Attention

Captivology: The Science of Capturing People's Attention

By Ben Parr

" Captivology is a brilliant investigation of how one can make a mark in this world by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting. "-- Donal Logue , actor, producer, and director.

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Book Information

Publisher: HarperOne
Publish Date: 10/18/2016
Pages: 256
ISBN-13: 9780062414885
ISBN-10: 0062414887
Language: English

Full Description

"Captivology is a brilliant investigation of how one can make a mark in this world by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting."--Donal Logue, actor, producer, and director

About the Author

Ben Parr is an award-winning journalist, entrepreneur, investor, and expert on attention. He is the cofounder and managing partner of DominateFund, a venture capital firm; was coeditor and editor-at-large of Mashable ; and served as columnist for CNET.

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