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Category Killers: The Retail Revolution and Its Impact on Consumer Culture

Robert Spector

Explores the rise of retail's reigning disrupor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. Based on decades of research and investigative reporting.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 01/01/2005
Pages: 221
ISBN-13: 9781578519606
ISBN-10: 1578519608
Language: English

Full Description

Explores the rise of retail's reigning disrupor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. Based on decades of research and investigative reporting. Recounts how some retailers have profoundly altered cultural and economic factors.

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