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Chief Culture Officer: How to Create a Living, Breathing Corporation

Grant McCracken

The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.

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Book Information

Publisher: Basic Books
Publish Date: 05/09/2011
Pages: 262
ISBN-13: 9780465022045
ISBN-10: 0465022049
Language: English

What We're Saying

December 10, 2009

Chief Culture Officer: How to Create a Living, Breathing Corporation by Grant McCracken, Basic Books, 262 pages, $26. 95, Hardcover, December 2009, ISBN 9780465018321 I recently stumbled upon one of those rare books that made me snap to attention. It came to us as a nondescript advance copy from a publisher not known as a heavy-hitter in the business book world, and was authored by an anthropologist. READ FULL DESCRIPTION

December 15, 2009

The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. READ FULL DESCRIPTION

Full Description

The American corporation--deaf and blind to the world around it--needs a new professional. It needs a Chief Culture Officer.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals.

Trenchantly on point and bursting with insight and character, Chief Culture Officer is sure to expand your horizons--and your business.

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