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Citizen Marketers: When People Are the Message

Ben McConnell

Advance Praise for "Citizen Marketers: " "In the Internet age, the medium is no longer the message. As Ben McConnell and Jackie Huba show in this extraordinary book, people are now the message. Tens of millions of intrinsically motivated, self-expressive amateur content creators are overturning the old marketing orthodoxies. "Citizen Marketers" is a brilliant guide to this new landscape. It bursts with so many fresh insights and so much smart advice, you'll need a second highlighter."
--Daniel H. Pink, author of "A Whole New Mind" and "Free Agent Nation" ""Citizen Marketers" has really inspired my thinking and the direction I am taking with my marketing team. Jackie Huba and Ben McConnell have convinced me of the way to engage today's consumer and provide a roadmap for how to do it."
--Cammie Dunaway, Chief Marketing Officer, Yahoo! Praise for "Creating Customer Evangelists: "
"Ý"Creating Customer Evangelists"¨ is the new mantra for entrepreneurial success."--"The New York Times""" "An inspiring and thorough book packed with real-life examples, action items, and insights."--Emanuel Rosen, author of "The Anatomy of Buzz""" ""

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Book Information

Publisher: Kaplan Business
Publish Date: 01/01/2007
Pages: 223
ISBN-13: 9781419596063
ISBN-10: 1419596063
Language: English

What We're Saying

February 05, 2008

Below you'll find the list of our top 25 bestsellers for 2007. Congratulations and thanks to everyone on the list! The Speed of Trust: The One Thing that Changes Everything by Stephen M. READ FULL DESCRIPTION

May 01, 2013

Jackie Huba is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture. READ FULL DESCRIPTION

March 08, 2007

Ben & Jackie

By 800-CEO-READ

Get ready for the second installment of the LeaveSmarter event series. In just two weeks, on Thursday, March 22, Ben McConnell and Jackie Huba will be in Milwaukee to talk about Citizen Marketers: When People are the Message. Ben and Jackie are writers and consultants based in Chicago. READ FULL DESCRIPTION

January 10, 2008

Yes, there's now an action figure of the famous business guru Seth Godin. At a towering 5. 375", he'll fit in any cubicle and your suit pocket. READ FULL DESCRIPTION

May 05, 2008

Here are our TOP 10 business books that people across the world are reading: 1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia 2) Fire Them Up! by Carmine Gall - Norway 3) One Billion Customers by James McGregor - Switzerland 4) It's Not About the Coffee by Howard Behar - Canada 5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom 6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore 7) Leadership from the Inside Out by Kevin Cashman - The Netherlands 8) Who's Your City? READ FULL DESCRIPTION

March 22, 2007

In this interview, I talk with Jackie Huba, co-author with Ben McConnell of Citizen Marketers: When People Are The Message. Citizen Marketers is the next step for Ben and Jackie after their word-of-mouth marketing bible Creating Customer Evangelists. Here are the questions you'll get answered if you listen to this podcast: Why should I care about citizen marketers? READ FULL DESCRIPTION

May 03, 2013

In our final Thinker in Residence installment on Jackie Huba, author of Monster Loyalty, we asked Huba to share with us the business question that most inspires her and what books have most influenced her. Read on and enjoy Huba's take on business and books. READ FULL DESCRIPTION

May 02, 2013

If companies are just trying to “become more talked about” for its own sake, it’s not going to take off. They need to make sure there’s substance to what they’re communicating and that it really is a conversation. ~Jackie Huba READ FULL DESCRIPTION

Full Description

The authors present a selection of case studies of people and organisations fueling the growth of citizen marketing. They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.

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