Clued in: How to Keep Customers Coming Back Again and Again

Lewis P Carbone

From the CEO of Experience Engineering, Inc., the world's #1 customer experience consultancy, comes this complete hands-on, how-to guide for companies to engineer an outstanding customer experience.


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Book Information

Publisher: FT Press
Publish Date: 05/14/2004
Pages: 272
ISBN-13: 9780131015500
ISBN-10: 0131015508
Language: English

Full Description

Drawing on neuroscientific research, this book explains how a mosaic of physical and emotional sensations is filtered through the senses, assembled into a powerful perception, and crystallized into attitudes that dictate everything from customer satisfaction to long-term loyalty.

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