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Competing Against Luck: The Story of Innovation and Customer Choice

Clayton M Christensen, Taddy Hall, Karen Dillon

Discusses how companies can "transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for"--Amazon.com.

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Book Information

Publisher: HarperBusiness
Publish Date: 10/04/2016
Pages: 288
ISBN-13: 9780062435613
ISBN-10: 0062435612
Language: English

What We're Saying

January 03, 2018

800-CEO-READ's 2017 Bestsellers

By Dylan Schleicher

Thank you to everyone who helped bring 800-CEO-READ's 2017 Bestsellers to life. READ FULL DESCRIPTION

October 04, 2016

In his new book, Clayton Christensen—one of the giants of business thought and business books—offers a new theory of innovation. READ FULL DESCRIPTION

October 07, 2016

Clayton Christensen changed the world of business with his theory of disruptive innovation. His “Theory of Jobs to Be Done” may be even bigger. READ FULL DESCRIPTION

Full Description

Clayton Christensen revolutionized business with his disruptive innovation theory. With Competing Against Luck, he gets to the heart of business and product development success, concluding that the only thing a company needs to know about its customers are their "jobs to be done." This provocative approach and organized framework is at the crux of discovering the why behind customer choices and actions—and is the first often missed step toward making innovation inevitable for companies and entrepreneurs alike.

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