Competing Against Luck: The Story of Innovation and Customer Choice
Bulk non-returnable discounts
| Quantity | Price | Discount |
|---|---|---|
| List Price | $29.99 | |
| 1 - 29 | $23.99 | 20% |
| 30 - 99 | $20.99 | 30% |
| 100 - 499 | $19.49 | 35% |
| 500 + | $17.99 | 40% |
$29.99
Book Information
| Publisher: | HarperBusiness |
|---|---|
| Publish Date: | 10/04/2016 |
| Pages: | 288 |
| ISBN-13: | 9780062435613 |
| ISBN-10: | 0062435612 |
| Language: | English |
What We're Saying
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In his new book, Clayton Christensen—one of the giants of business thought and business books—offers a new theory of innovation. READ FULL DESCRIPTION
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Full Description
Clayton Christensen revolutionized business with his disruptive innovation theory. With Competing Against Luck, he gets to the heart of business and product development success, concluding that the only thing a company needs to know about its customers are their "jobs to be done." This provocative approach and organized framework is at the crux of discovering the why behind customer choices and actions—and is the first often missed step toward making innovation inevitable for companies and entrepreneurs alike.