Competing Against Luck: The Story of Innovation and Customer Choice
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| List Price | $29.99 |
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| 30 - 99 | $20.99 |
| 100 - 499 | $19.49 |
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$29.99
Book Information
| Publisher: | HarperBusiness |
|---|---|
| Publish Date: | 10/04/2016 |
| Pages: | 288 |
| ISBN-13: | 9780062435613 |
| ISBN-10: | 0062435612 |
| Language: | English |
What We're Saying
Thank you to everyone who helped bring 800-CEO-READ's 2017 Bestsellers to life. READ FULL DESCRIPTION
Clayton Christensen changed the world of business with his theory of disruptive innovation. His “Theory of Jobs to Be Done” may be even bigger. READ FULL DESCRIPTION
In his new book, Clayton Christensen—one of the giants of business thought and business books—offers a new theory of innovation. READ FULL DESCRIPTION
Full Description
Clayton Christensen revolutionized business with his disruptive innovation theory. With Competing Against Luck, he gets to the heart of business and product development success, concluding that the only thing a company needs to know about its customers are their "jobs to be done." This provocative approach and organized framework is at the crux of discovering the why behind customer choices and actions—and is the first often missed step toward making innovation inevitable for companies and entrepreneurs alike.