The 2020 Porchlight Business Book of the Year is here!

The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability

Nir Bashan

Learn proven methods for unleashing creativity in any business, awaken the long dormant creativity in yourself--and every employee In a world that is dominated by analytical thinking, The Creator Mindset activates a long dormant part of the brain: creativity.

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Book Information

Publisher: McGraw-Hill Education
Publish Date: 08/04/2020
Pages: 224
ISBN-13: 9781260460018
ISBN-10: 1260460010
Language: English

What We're Saying

December 03, 2020

These are the 40 books we found represent the year best in one way or another. They help us make sense of the challenges 2020 has presented us with, understand the depths of the existing cracks it has exposed in our society, and offer solutions to solve the many truly monumental challenges we face—together. READ FULL DESCRIPTION

January 05, 2021

We will be announcing the overall winner of the 2020 Porchlight Business Book Awards on January 14. Until then, we are taking a look back at the books in contention for the award. Today, we have the books in the Innovation & Creativity category, and a look inside the one we chose as the best among them. READ FULL DESCRIPTION

Full Description

Learn proven methods for unleashing creativity in any business, awaken the long dormant creativity in yourself--and every employee

In a world that is dominated by analytical thinking, The Creator Mindset activates a long dormant part of the brain: creativity. This is the unexpected missing ingredient between where you are today and why you are not yet an industry leader of tomorrow.

In his groundbreaking new book, innovation guru Nir Bashan shows you how to use creativity as a tool, in much the same way we use Excel spreadsheets and data analysis. He provides the knowledge, insight, and guidance for inspiring and training your company and employees into making creativity a part of everything they do.

Organized into four sections--What Is the Creator Mindset?, Why the Creator Mindset and Why Now?, Using the Creator Mindset, and Sustaining Your Creator Mindset--The Creator Mindset helps you create an organizational culture where people overcome self-doubt, approach creativity from a "process" standpoint, and use creativity to solve problems.

 

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