The 2020 Porchlight Business Book of the Year is here!

The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Shep Hyken

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget.

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Book Information

Publisher: Sound Wisdom.
Publish Date: 03/17/2020
Pages: 244
ISBN-13: 9781640951532
ISBN-10: 1640951539
Language: English

Full Description

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create.

In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases - from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer - and shows how you can do it too.

Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

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