Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (2012)
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $69.99 | |
| 1 + | $55.99 | 20% |
Non-returnable discount pricing
$69.99
Book Information
| Publisher: | Palgrave MacMillan |
|---|---|
| Publish Date: | 10/11/2012 |
| Pages: | 294 |
| ISBN-13: | 9780230340343 |
| ISBN-10: | 0230340342 |
| Language: | English |
Full Description
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.