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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (2012)

T Calkins, Tim Calkins

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to

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Book Information

Publisher: Palgrave MacMillan
Publish Date: 10/01/2012
Pages: 294
ISBN-13: 9780230340343
ISBN-10: 0230340342
Language: English

Full Description

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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