Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (2012)
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Quantity | Price | Discount |
---|---|---|
List Price | $74.99 | |
1 + | $59.99 | 20% |
Non-returnable discount pricing
$74.99
Book Information
Publisher: | Palgrave MacMillan |
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Publish Date: | 10/11/2012 |
Pages: | 294 |
ISBN-13: | 9781137278753 |
ISBN-10: | 1137278757 |
Language: | English |
Full Description
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.