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Demand: Creating What People Love Before They Know They Want It. Adrian Slywotzky, Karl Weber

Adrian J Slywotzky

Slywotzky provides a radically new way to think about demand with a big idea and a host of practical applications--not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.


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Book Information

Publisher: Business Plus
Publish Date: 05/31/2012
Pages: 377
ISBN-13: 9780755361809
ISBN-10: 0755361806
Language: English

Full Description

Demand is a subject we are all familiar with, but few truly understand. This book explains what it is, why is fails to happen so often and what the implications are, either way, for all of us.

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