Digital Ethnography: Principles and Practice

Digital Ethnography: Principles and Practice

By Sarah Pink, Heather Horst, John Postill, Larissa Hjorth, Tania Lewis, and Jo Tacchi

Providing readers with the introduction to doing research into digital cultures and technologies, this book considers the methodological, practical and theoretical elements of digital ethnography and demonstrates how to research experiences and relationships as well as objects and events

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Book Information

Publisher: Sage Publications Ltd
Publish Date: 11/04/2015
Pages: 216
ISBN-13: 9781473902381
ISBN-10: 147390238X
Language: English

Full Description

This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined.

Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals' or communities' lived experiences, practices and relationships.

The book:

  • Defines a series of central concepts in this new branch of social and cultural research
  • Challenges existing conceptual and analytical categories
  • Showcases new and innovative methods
  • Theorises the digital world in new ways
  • Encourages us to rethink pre-digital practices, media and environments

This is the ideal introduction for anyone intending to conduct ethnographic research in today's digital society.

About the Authors

Larissa Hjorth is Professor in the Games Program at the School of Media and Communication at RMIT University, Australia. Sarah Pink is Distinguished Professor and Director of the Digital Ethnography Research Centre at RMIT University, Australia.

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Sarah Pink is Professor of Design and Emerging Technologies, Founding Director of the Emerging Technologies Research Lab at Monash University Australia and Associate Director of Monash Energy Institute. She is International Guest Professor at Halmstad University in Sweden, Adjunct Distinguished Professor at RMIT University Australia, where she was previously Director of the Digital Ethnography Research Centre.

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Larissa Hjorth is Professor in the Games Program at the School of Media & Communication, at RMIT University, Australia.

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Tania Lewis is Co-Director of the Digital Ethnography Research Centre and Professor of Media and Communication at RMIT University, Australia.

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