Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business (Sof

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business (Softcover Reprint of the Original 1st 2018)

By Joel Backaler

Offers practical guidance on how to incorporate influencers into international marketing strategy, from identifying them to potential risks Contains interviews with top influencers and marketing executives from across the globeFeatures in-depth case studies of successful and less successful influencer campaigns.

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Book Information

Publisher: Palgrave MacMillan
Publish Date: 01/11/2019
Pages: 214
ISBN-13: 9783030086916
ISBN-10: 3030086917
Language: English

Full Description

Offers practical guidance on how to incorporate influencers into international marketing strategy, from identifying them to potential risks
Contains interviews with top influencers and marketing executives from across the globeFeatures in-depth case studies of successful and less successful influencer campaigns

About the Author

Joel Backaler is Managing Director of Global Marketing for Frontier Strategy Group, an international business advisory serving more than 5,000 global executives.

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