Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-M

The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

By Craig Simpson and Dan S Kennedy

Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, as you replace income uncertainty with reliable income through retention and referrals.

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Book Information

Publisher: Entrepreneur Press
Publish Date: 01/28/2014
Pages: 228
ISBN-13: 9781599185187
ISBN-10: 1599185180
Language: English

Full Description

Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, as you replace income uncertainty with reliable income through retention and referrals.

About the Authors

Craig Simpson is the owner of Simpson Direct, Inc. , a direct marketing firm based in Oregon. Since beginning his career in direct mail nearly 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions in revenue for his clients.

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Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.

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